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Search Engine Optimization

search engine optimization workLocal and on-page search engine optimization is a must for an online and offline presence. From getting you to the first page of Google, to searching your business locally, we can help your business appear on top of search engine result pages. This marketing strategy, known as search engine optimizatioin, can increase your visibility to traffic that are seeking your services online through google maps or through an unpaid link. This form of marketing is important due to the nature of appearing on the search results by the means of authority and reputation.

Google’s penguin is the most important algorithm, in which they value or devalue the authority of your website by using many digital signals such as back-links, user experience, time on site, reviews, on-page optimization, social intent, and other digital footprints that your business/brand interacts with.

search engine optimizationA search engine optimized website can have great success towards conversions, and even the overall goals for your business. Gem Techs uses digital marketing strategies and tactics to develop and execute processes to deliver quality content and pages. For local optimization, we can manage your Google’s online business listing, getting your brand name on top of search results. Having an SSL certificate on your domain name, page speed upgrade, and a mobile friendly website all contribute to ranking higher on search engine’s page results, that is why it is important to understand the valuable resource of SEO. Optimizing your user experience is necessary for conversions, and it is a ranking signal on how much your visitors stay on your website. We build SEO compliant and mobile optimized sites to create competitive and unique websites that offer your products and services.

A search engine optimization strategy is a long term goal, and search engine marketing are short term results, and we deliver both strategies in order for goals to be achieved; managing strategies, doing market research, checking for site errors, and creating unique and quality content can make your online presence be on top of your competitors by offering the best product/service for your target market. We focus on key performance indicators, mainly cost, conversions, and conversion rates to understand how the process is flowing and aligning these metrics with your business goals.

Gem Techs installs tracking scripts with Google Analytics, verifies and submits your sitemap to Google’s search console, helping the search engines to crawl and index your site in order to have them displaying on page results. We measure data through Google Analytics dashboard and create executive reports depending on business goals and metrics. We offer multi-channel attribution and we develop different customer paths to optimize how they convert. We know your customers by doing market research, and create clean, measurable goals that satisfy your business needs; filling up the sales funnel is essential to have lead traction on your website, here are the types of traffic you encounter in your site:

  1. Unaware
  2. Aware
  3. Interested
  4. Customer

It’s all about filling up the sales funnel. If your website delivers and delights searchers, if their expectations are met and have a great customer experience, you should have a steady flow of qualified traffic coming to your site. We use psychology behind our content to make it great, we use tips like:

  • Using active verbs
  • Being specific
  • Keeping it short
  • Using 1st person
  • Creating urgency

Content engagement and education, lead generation and sales conversion.

A reach-nurture campaign could help you in many ways:

  • Increase awareness
  • Build your brand
  • Shape perception of business
  • Improve lead quality
  • Increase conversion rate
  • Drive pipeline and revenue

Search engine optimization is a must for any online business, rather you want to rank high on Google, Having meta titles, description tags, headers, and relevant content with keywords, we optimize for users because that is what we are aiming for, the effectiveness of your site depends on goals, website structure, user friendly, mobile responsive, and most important of all, unique quality content so that the user can have a great experience. If you satisfy your customers and have great content, search engines will reward you with more traffic. Give us a call, or contact us for immediate website proposal in order to make your business thrive.