Branding is an essential part of building your business and spreading awareness. Not just a logo will be created, but it is trust that you entail to your customer that will provide excellent and superb quality and attention to them. We research your target market to understand what type of logo and color scheme you need in order to provide a great presence online or offline.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization on product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising – Wikipedia.
It all starts with the belief in the business. It is about values, principles, honesty, credibility, and trust that your brand portrays to others. A brand is created to have a belief system that encourages customers, as well as employees, to take action, the leader is the one responsible to share these principles and to keep moving forward. If you are a business owner, entrepreneur, or a business startup, I recommend creating a brand that is meant to delight customers, and to share values with your employees. A brand stands out of the crowd not because of its products and services, but of the what they believe in. The purpose of the brand is to create a tribe that helps others succeed in problems that you are solving in a continuous form. It shows progress, life values, consciousness, problem-solving, value-delivering, peace of mind, and many others.
Rather your business needs a brand, small or big, you need a belief that stands out for your symbol. Rather it could be courage, intelligence, knowledge, empathy, philanthropy, or anything positive to change the world, you can be that brand that motivates customers to take action. Branding is not just about the logo, it is about the problems you can solve to change the world.
Think big they say, and with this idea in mind, we can start by creating a global identity that reaches a specific market that targets customer profiles that will exchange your valuable products and/or services to the market price. This will allow customer loyalty and retention to be greater than your competitors.
Branding is leadership, it is a way to be part of an organization that offers products and services to their customers. It is what you stand for.
It is about loyalty, advocacy, word of mouth. Let your customers be your marketers about what you offer. Let them spread the word about your brand.
Personal branding is important as well. By having a personal brand, you can advertise yourself as an individual and start a consulting service.