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Data-Driven Marketing

Facebook, Google, Tesla, Microsoft, Amazon. All these tech giants know the power of making data-driven decisions to become the leaders in their industry. They use data to understand markets and optimize their technologies to improve life, delight their customers, and innovate their products and services. It’s time to use data effectively to gain insights and analyze your audience to efficiently enhance user experience and be on top of your competitors.

Key Performance Indicators

Click-through-rate, Cost per 1000 impressions, conversion rate, cost per acquisition

Information Architecture

Know your customers and share content that is appealing to them

Informational Decisions

We make business cases that impact end goals and deliver the best solution possible

Learn from Insights and Optimize

We gather data, analyze it, and learn to create better strategies and tactics

Data-Driven Meetings

We share insights of your business to make informative decisions. We use historical data and analyze it to make predictions and leverage digital marketing tools to improve strategies for your brand.

Plan, Test, and Analyze

“Without strategy, execution is aimless. Without execution, strategy is useless.”

-Morris Chang

 

We Make informative Decisions

We identify goals, gather the data, analyze information, process and understand the insights taken, and build a strategy from this procedure to execute the ideas shared with you.

Data-Driven marketing is a must-go for any online and offline business. Such metrics are essential to know where is your marketing efforts going, how is your return on investment being spent, and how many customers have left the life cycle. You should measure what matters; key performance indicators are important to take informative decisions, such as increasing marketing budgets, stopping or running new marketing strategies and tactics, and to execute/pause campaigns. Here are the most important metrics you should be aware of:

  • Brand Awareness
  • Test-Drive
  • Churn
  • Customer Satisfaction
  • Take Rate
  • Profit
  • Net Present Value

  • Internal Rate of Return
  • Payback
  • Customer Lifetime Value
  • Cost-per-click
  • Transaction Conversion Rate
  • Return on ad dollars spent
  • Bounce Rate
  • Word of Mouth(social media reach)

Share your metrics and collaborate with your workforce. This will guide you to the most conscious decision based on your business

Not all marketing data can be tracked. Brand awareness is a powerful marketing strategy that helps to spread the word of mouth, or social media reach.

Data-Driven Marketing is on the rise. Your business needs to make informative decisions based on key metrics.

Don’t get left behind and start measuring what matters and build your online/offline marketing strategy.

Today more than ever, data has changed how we do business, serve our customers, and innovate user experience

Ernesto Lara , Founder , Gem Techs

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