Conversion rate optimization

A short video that explains conversion rate optimization in a nutshell, experimentation can be done in many solutions:

  • Website
  • Search Engine Marketing
  • Social Media Marketing
  • Native Advertising

Test ads across digital marketing channels

Experimenting with Ads can prove really useful to maximize conversions. Test different audiences, images, subject lines, videos, and content that will help you grow brand's bottom line.

Improve user experience through rapid experimentation

Iterating through agile experimentation helps cut costs and improve efficiency of ads. Artificial intelligence helps you get the right customer to convert and we use that technology to help you get conversions.

Minimize cost, maximize conversions

Once we have researched and concluded your experiments, we can make informative decisions on what messages and audience targeting works and improve the marketing strategy.

Prove ROI through data that you are testing

A/B and multi-variate testing on search engines, social media, and native advertising ads will help us prove your return on investment and facilitate conversions to the right users.

Optimize your landing pages, ads, and content

Conversion rate optimization is mainly about split testing, but it is a method for increasing the percentage of users to convert into leads or customers. CRO is a system that tests different variables and user paths to determine the best rate to have a successful conversion. This can be very powerful on different assets such as in emails, landing pages, forms, web pages,  images, subject lines, text ads, videos, anything that you would like to test to improve your conversion rate.

This is a powerful method to boosts sales performance and lead generations. This is a must for any business that has the necessary tools to test their new ideas and implement them in a controlled manner. Testing ideas is a great way to determine winning campaigns vs losing campaigns, and replace the losing campaign with something greater. At Gem Techs we thrive in A/B and multi-variable testing across different campaign channels such as in email marketing, landing pages, forms, and copy ads.

Conversion Rate Optimization is the art and science of growth hacking.

What this means is that if your are prone to fail, fail fast and move on. You don’t want to get stuck in a campaign that is not generating relevance to your business or your prospects, so testing, testing, and re-testing is a must in any digital marketing campaign.

Conversion Rate Optimization is about testing. Use a control group to test multiple variables such as image size, subject lines, different videos, images, and pick the winner. This will help you decide what resonates with your audience.

Let us help you with rapid experimentation and boost your sales and lead generation efforts.

Test Your Landing Pages on different campaigns. Such testing is available in Google Ads, where you can set the distribution of views depending on CTR, 50-50, or based on conversions.

Check Your Email Strategy and implement CRO on emails. You can test different colors on a button, different images, and other designs.

Test personalization vs non-personalization, you can do this and see which one works best for your business objectives. Always have a test end date and check your results.

Frequently asked questions

A digital marketing strategy that tests and experiments different parts of the customer journey in order to improve business objectives and user experience. This strategy is a process that has different models, systems, and maps that align with user’s online and offline interactions that enhances the never-ending marketing and sales cycles.

Such benefits of implementing conversion rate optimization are:

  • Enhancing user experience
  • Improving your conversions (quantity and quality)
  • Resonating with your audience
  • Knowing what works and what doesn’t work.
  • Spending your marketing budgets efficiently.
  • Improve brand reputation by analyzing experiment data.

You must set a blueprint and plan accordingly to experiment with different messaging, assets, and content that you deliver to your audience:

  1. A/B Testing: Splitting your content into two different assets to determine which one generates greater conversions
  2. Multi-variate Testing: Segmenting multiple audiences to have different messaging, test more than 2 variations of content.
    1. Some differences could be a change in the button’s color, different messaging, testing different call to actions, or having image variations.

Having a controlled version and testing in multiple environment can help you understand what resonates with your target audience, and what can be improved.

Some places you can implement CRO: 

  1. Email
  2. Website
  3. search engine marketing
  4. social media marketing
  5. native advertising
  6. Video thumbnails


Some of the most powerful tools for your site to use for conversion rate optimization are these top websites:

  • Optimizely
  • Visual Website Optimizer

These tools provide you with segmentation, testing different messaging and landing pages, and helps you track and analyze the data provided by your experiments on your website. 

These conversion rate optimization tools purpose is to improve your business goals and gather data so you can make informative decisions for your business.

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