I have seen a phone call conversion from AdWords being one of the most cost-effective forms of lead generations through online marketing channels. The way it works is so effective, that companies should be investing heavily on this marketing strategy. It works great for business-to-business and business-to-consumer marketing, but it also works with Invoca, a […]
It’s a struggle to realize that there are now multiple touch-points around a user, including an ad on Facebook, another ad on Twitter, or a click on a Google Search ad campaign; this all adds up to the marketing mix. A marketer must truly understand the cost per user, or per channel. Here is an […]
A platform marketer is a person that accelerates growth by managing successful digital campaigns that use platforms such as Facebook Ads Manager, Google Adwords, BingAds, Yahoo Gemini, Adstage.io, and many others. By accelerating and optimizing paid and organic advertising, they are rising to new adaptations of the marketing technologies that are arriving, he/she can work […]
I always have them on my middle shelf to refer to them just in case I need to recall something, and this helps to refresh my memory in case I am losing my focus. It is a good way to navigate through the day and remember why I am a digital marketer. I recommend these […]
As a marketing architect, there are many growth hackers that now orchestrate a variety of channels such as Ad Words, Facebook Advertising, Twitter Marketing Campaigns, and LinkedIn leads; it is fundamental nowadays to not just have one single channel for your advertising needs. By extending the user experience across channels, we can improve touch-points that […]
The brilliant folks at The Deep End Design have whittled down the ever-growing list of design and UX trends to boost conversions and to bring you only the most promising ones. Source: Design & UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]
Google has arrived with Target CPA affecting the way you advertise through AdWords. They have created an automated way to target users and display your ads in Search Network, Re-marketing, and Display campaigns. So how can this help advertisers gain the advantage? I think that advertisers are saving up costs because Google now handles the […]
These new devices and trends could completely change the way we do business in the coming New Year. Source: How Today’s Hottest Tech will Impact Office Life in 2017 | Inc.com
10 Tips for a successful email marketing campaign: Use email campaigns as dialogue. Evolve past click through rates Segmentation. Focus on the message. Automate where needed. Create a mix of styles and methods. Deliverability. Testing. Analyze your results. Always use social shares. Conversations, not campaigns: What does an engaging conversation look like? Listen and adapt. […]
