Remarketing Lists for Search Ads

Remarketing lists for Search Ads are a incredible way to re-engage with visitors that have viewed your website in the past. This allows behavioral marketing to act upon lists of users that you create via Google AdWords or Google Analytics. It has multiple uses such as target users with different behaviors and actions with display […]

Publish Content for Conversions

Publishing content for conversions can look easy, but knowing exactly what to write, like call-to-actions, must be added effectively on the web page. If you want your visitors to do something on your site, you must persuade them to take action in a way that they benefit. If you tell them they will receive a […]

Cost per user, or per channel?

It’s a struggle to realize that there are now multiple touch-points around a user, including an ad on Facebook, another ad on Twitter, or a click on a Google Search ad campaign; this all adds up to the marketing mix. A marketer must truly understand the cost per user, or per channel. Here is an […]

Make Your Business Grow by the Platform Marketer

A platform marketer is a person that accelerates growth by managing successful digital campaigns that use platforms such as Facebook Ads Manager, Google Adwords, BingAds, Yahoo Gemini, Adstage.io, and many others. By accelerating and optimizing paid and organic advertising, they are rising to new adaptations of the marketing technologies that are arriving, he/she can work […]

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