Conversion rate optimization is mainly about split testing, but it is a method for increasing the percentage of users to convert into leads or customers. CRO is a system that tests different variables and user paths to determine the best rate to have a successful conversion. This can be very powerful on different assets such as in HTML emails, landing pages, forms, web pages, personalization, images, subject lines, text ads, videos, anything that you would like to test to improve your conversion rate.
This is a powerful method to boosts sales performance and lead generations. This is a must for any business that has the necessary tools to test their new ideas and implement them in a controlled manner. Testing ideas is a great way to determine winning campaigns vs losing campaigns, and replace the losing campaign with something greater. At Gem Techs we thrive in A/B and multi-variable testing across different campaign channels such as in email marketing, landing pages, forms, and copy ads.
Conversion Rate Optimization is the art and science of growth hacking.
What this means is that if your are prone to fail, fail fast and move one. You don’t want to get stuck in a campaign that is not generating relevance to your business or your prospects, so testing, testing, and re-testing is a must in any digital marketing campaign.
Test Your Landing Pages on different campaigns. Such testing is available in Google AdWords, where you can set the distribution of views depending on CTR, 50-50, or based on conversions.
Check Your Email Strategy and implement CRO on emails. You can test different colors on a button, different images, and other designs.
Test personalization vs non-personalization, you can do this and see which one works best for your business objectives. Always have a test end date and check your results.