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Audience

Determine the preferences of your target market to optimize your digital marketing strategy to get more qualified leads. The point is not to get as many conversions as possible, but to generate qualified leads and sales that will make your company grow and reach greater brand awareness to improve your company’s goals. By allocating budget to where there are clients and customers, one can reduce costs and achieve maximum profit growth and make a compelling marketing channel for your audience. By using a multi-channel attribution report model, one can know the cost of the customer path and optimize those touch-points. Some audiences like messages via e-mail, others like to be reached through a social media portal, or they would like to receive a phone call depending on their circumstances.


One doesn’t know until you test and analyze the results. We encourage to use a multi-channel attribution report to check your audience’s flow path and how are you spending your budget per user. When a company allows digital marketing to grow, we are able to optimize for your targeted audience and to improve lead flow. Gem Techs focuses on a B-2-B audience and will acquire users that have the chosen criteria for your business.

Defining Personas:

  • Demographic Data
  • Questions and concerns
  • Hopes and dreams
  • Values
  • Lifestyle behaviors